As compare to those olden days, consumers are now more cautious in their selection of daily necessities and are turning to using natural and organic products due to their health and wellness benefits (Euromonitor International Report June 2009). And in order to keep in line with the worldwide increasing demand for natural products, the Mentholatum Mogitate Kajitsu Lip Balm series is thus borne.
“Mogitate” means “Fresh” and “Kajitsu” means “Fuits” in Japanese. It comes in ﬁve diﬀerent fruit mixes for you to take your pick: Strawberry, Grape & Berry, Orange & Mango, White Peach and Lemon & Lime.
Mogitate Kajitsu is made with Fresh Fruit Juice which contains essential minerals and vitamins that are beneficial to the lips and body. It also contains Honey, which heals and renews the lips.
It also contains other moisturizing booster such as Squalane, Grape seed oil, Vitamins A and E. Squalane is easily absorbed, and is similar to the natural oil on our skin. It is an extract from plants and is a highly prized Japan supplement. Squalane helps to reduce wrinkles caused by aging and sun damage. Grape seed oil helps to repair skin. Vitamins A and E are antioxidants that retard lip aging, and gives lips a healthy shine.
Since its launch in Japan in 2003, Mogitate Kajitsu had been been very well-loved by the Japanese teens and young adults for its fun, exciting ﬂavours and colourful packaging. Together with its nourishing Real, Natural Fruit Juice & Honey formula, it is no wonder that Mentholatum Lipbalm is the #1* Bestselling Lipbalm Brand in Japan!
Price at S$5.90 and available exclusively @ Watsons Stores
A million thanks to The Sample Store and Mentholatum for giving me a chance to try out such wonderful product. I was sent the Orange & Mango flavour.
The moment I opened the cap, I was greeted by a very sweet fruity scent. It smells just as the actual fruit. The texture of the lip balm is very smooth and that makes gliding it on the lips easy as a breeze. I put it on before starting work each day and by the end of the day, my lips still remain very hydrated despite being in air-con environment for many long hours. No more chipped or cracks lips for me now. The portable size also makes its ideal to be put into pocket or even small wallet for touch up, especially after meals.
I also Want To Try!
Menthlatum is currently giving out free petit size samples of this wonderful product. Do click HERE to get you hands on one if you are interested.